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YouTube Kids

Art Directed & designed YT Kids digital banner ads

Art Director: Sarah Burley

AD/CW: Scott Menzie

Problem: How do we recreate trust with parents who view YouTube Kids as an app that could be potentially dangerous

Creative Solve: Let's give parents reassurance by honing in on parental controls

Design Solve: Inspired by optical illusions, where parents see controls and kids see play

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Visual Designer

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