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SkinCeuticals
Project type
Email Redesign
Date
2024
Project type
SkinCeuticals Email Design System
As part of an email exploration for SkinCeuticals, I redesigned their email system with a modular approach that brings structure, clarity, and sophistication to their digital communication.
Rooted in the concept of Clinical Precision, the new design system emphasizes clean, minimalist layouts, balanced white space, and black-and-white contrasts—while still feeling true to SkinCeuticals’ science-backed identity. Each module was crafted to be flexible and scalable, accommodating everything from product efficacy claims to physician endorsements and campaign messaging.
The goal was to maintain the brand’s clinical authority while elevating its digital presence with subtle luxury cues—refined typography, thoughtful hierarchy, and a more editorial flow. The result is a streamlined email system that feels modern, elevated, and deeply aligned with the brand’s medical-grade skincare ethos.
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