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Alloy Health
Project type
Paid Social Advertising, Art Direction, Digital Design
Date
2025-2026
Project Role
I lead paid social creative for Alloy, developing original visual concepts and translating them into high-impact digital ads across formats. With limited existing campaign imagery, I create and art direct custom product visuals from concept through final execution—building the imagery, compositions, typography, and layouts that bring each concept to life.
My work spans ongoing performance creative, product storytelling, and campaign-driven concepts, balancing clear messaging with a distinct visual point of view designed for fast-moving social environments.
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