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Use FLOAT'S existing brand aesthetic as a visual design exercise by extending the line of products by creating new products and packaging. 

The FLOAT Cloud & Natural Collection was designed to extend the line of hand soap products into a body wash, body butter, and lip balm that embraces the use of all natural ingredients such as fruit and herbs. I wanted to give a more sophisticated yet light, airy, and fun option for someone who appreciates indulging in self care and skin care. 

Each package design was carefully crafted to not only reflect the design aesthetics of FLOAT'S original art direction but to utilize my visual design skills by creating designs that encompass water color and abstract art.